Senior Coordinator – Agent Communication, Engagement, and Events

About the role

The Senior Coordinator – Agent Communication, Engagement, and Events will lead the planning, coordination and execution of marketing campaigns, agent engagement initiatives and events that support student recruitment for Global University Systems’ institutions. Working closely with Business Development, Marketing, Operations, Salesforce, Design teams and external vendors, the role ensures timely delivery of recruitment campaigns, promotional materials and partner communications.

Key responsibilities

• Plan, coordinate and execute marketing campaigns to support recruitment and brand awareness across assigned institutions.
• Create and manage Salesforce marketing campaigns, administer campaigns and handle lead uploads in collaboration with Business Development teams.
• Develop marketing content and copy for emails, webinars, events, WhatsApp communications, promotional materials, landing pages and other recruitment initiatives.
• Coordinate artwork requests through Jira, manage stakeholder feedback and ensure timely approval and delivery of creative assets.
• Organise and coordinate webinars, recruitment events, roadshows and partner engagement activities, handling communications, registrations, logistics and post‑event reporting.
• Manage agent communications and engagement initiatives to strengthen relationships with recruitment partners.
• Prepare, analyse and distribute operational, recruitment, campaign, admissions and agent performance reports using Salesforce, Power BI, Excel and other tools.
• Coordinate printing requests, branded merchandise, supplier quotations, vendor communications, approvals and delivery of marketing collateral.
• Maintain campaign planners, project trackers and operational documentation to ensure marketing activities are delivered on schedule.
• Monitor project timelines and follow up on outstanding actions.

Required profile

• Several years of experience in marketing coordination, agent engagement or recruitment marketing.
• Proven ability to manage multiple campaigns and events simultaneously.
• Strong collaboration skills to work with cross‑functional teams and external vendors.
• Excellent written and verbal communication abilities.
• Ability to analyse data and produce performance reports.

Required skills

• Salesforce (campaign management and reporting)
• Power BI (data visualisation and reporting)
• Microsoft Excel (data analysis)
• Jira (artwork request tracking)