Search Engine Optimization Specialist (SEO)

About the role

Eplanet Soft is seeking an experienced Search Engine Optimization Specialist to boost organic visibility, traffic, and lead generation for its digital properties. The role involves managing day‑to‑day SEO activities while collaborating closely with senior SEO members, content writers, and developers. You will work independently to implement on‑page, technical, and off‑page strategies that align with business goals.

Key responsibilities

• Conduct keyword research based on intent, competition, and target locations.
• Map keywords to service pages, landing pages, blogs, and location pages.
• Optimize title tags, meta descriptions, headings, URLs, images, internal links, and content.
• Perform technical SEO audits and resolve crawling, indexing, speed, and mobile usability issues.
• Monitor performance via Google Search Console and analytics tools.
• Collaborate with developers to implement technical SEO recommendations.
• Analyze competitors, identify content gaps, and propose new content opportunities.
• Prepare SEO briefs for writers and optimize FAQs for featured snippets.
• Support AEO, GEO, and AI‑driven search initiatives.
• Manage local SEO efforts, including Google Business Profile optimization.
• Conduct backlink analysis and track organic traffic, rankings, and conversions.
• Produce monthly SEO performance reports with actionable insights.

Required profile

• 2–3 years of hands‑on SEO experience.
• Ability to work independently and prioritize tasks.
• Strong analytical mindset and attention to detail.
• Effective communication skills for cross‑functional collaboration.

Required skills

• On‑page SEO
• Technical SEO
• Off‑page SEO
• Keyword research
• Content optimization
• Local SEO
• Analytics
• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• AI‑assisted SEO workflows
• Google Search Console
• Backlink analysis