Search Engine Optimization Specialist

About the role

Airaa Brand X is looking for a dedicated Search Engine Optimization Specialist to boost organic visibility and drive sustainable traffic growth. This full‑time, on‑site position in Erode will work closely with content, design, and marketing teams to embed SEO best practices across all digital assets.

Key responsibilities

• Conduct keyword research and develop targeting strategies aligned with business goals.
• Perform regular SEO audits, identify technical issues, and recommend on‑page and off‑page improvements.
• Optimize meta tags, headings, content structure, and internal linking for better rankings.
• Monitor performance using Google Search Console, Google Analytics, and other analytics tools.
• Plan and execute ethical link‑building campaigns, focusing on quality and relevance.
• Track key metrics, prepare performance reports, and continuously test new tactics.

Required profile

• Proven experience in an SEO‑focused role, including audit and implementation.
• Strong understanding of search engine algorithms, ranking factors, and current best practices.
• Ability to collaborate with cross‑functional teams and communicate insights to non‑technical stakeholders.
• Bachelor’s degree in Marketing, Communications, Computer Science, or related field, or equivalent experience.

Required skills

• Keyword research and on‑page SEO optimization.
• Comprehensive SEO audit execution.
• Link‑building strategy and implementation.
• Proficiency with Google Search Console and Google Analytics.
• Experience using Ahrefs, SEMrush, or Moz.
• Basic HTML/CSS knowledge.