Search Engine Optimization Executive

About the role

We are looking for a full‑time Search Engine Optimization Executive to join our team in Green Park, New Delhi. The role focuses on improving the online visibility of our immigration consultancy services through data‑driven SEO strategies and close collaboration with content and marketing teams.

Key responsibilities

• Conduct daily keyword research and identify high‑value search opportunities in the immigration sector.
• Analyze website performance, implement on‑page SEO tactics (meta tags, content optimization, site structure) and monitor technical best practices.
• Plan and execute ethical link‑building campaigns, track backlinks and maintain a healthy backlink profile.
• Coordinate with content creators and designers to optimise landing pages and web pages for search engines.
• Perform regular SEO audits, diagnose issues and recommend corrective actions.
• Track key metrics using Google Analytics, Search Console and other tools, and prepare performance reports with actionable insights.
• Support social‑media marketing initiatives to boost organic visibility and align SEO activities with broader digital‑marketing goals.

Required profile

• Bachelor’s degree in marketing, communications, IT or a related field, or equivalent practical experience.
• Proven experience in SEO or digital marketing, preferably within an immigration consultancy environment.
• Strong analytical mindset, attention to detail and ability to translate data into actionable recommendations.
• Effective communication skills and ability to collaborate with cross‑functional teams.

Required skills

• Keyword research
• On‑page SEO (meta tags, content optimisation, site structure)
• Link‑building and outreach
• Social‑media marketing support
• Comprehensive SEO audits
• Google Analytics
• Google Search Console
• Keyword research tools