Public Relations Executive

About the role

We are seeking a passionate Public Relations Executive to lead PR initiatives for fashion and luxury brands. The role involves crafting compelling stories, securing media coverage, and coordinating high‑impact brand activations.

Key responsibilities

• Develop and execute PR strategies and campaigns for fashion & luxury clients.
• Build and maintain relationships with journalists, editors, influencers and industry stakeholders.
• Secure coverage across print, digital and online platforms through media pitches, press releases and press kits.
• Coordinate media interactions, interviews, events and brand activations.
• Monitor media coverage, analyse results and prepare detailed campaign reports.
• Stay abreast of fashion, luxury, lifestyle and media trends.
• Collaborate closely with clients and internal teams to ensure seamless campaign execution.

Required profile

• 2–4 years of PR experience, preferably in fashion, luxury or lifestyle.
• Strong media relations and excellent written and verbal communication skills.
• Good understanding of the fashion and luxury media landscape.
• Proactive, creative and detail‑oriented with the ability to manage multiple accounts and deadlines.

Required skills