Product Marketing Manager – Growth Marketing Lead

About the role

The company is seeking a Product Marketing Manager to lead growth and go‑to‑market (GTM) initiatives for its SaaS portfolio. Reporting directly to the Founder, you will translate business objectives into measurable marketing programs and own the end‑to‑end launch calendar.

Key responsibilities

• Own and execute the GTM calendar for product launches, campaigns and growth initiatives.
• Collaborate with the Founder to define quarterly growth plans with clear KPIs.
• Coordinate external consultants, agencies and freelancers to deliver marketing projects.
• Manage content creation (blogs, whitepapers, case studies, newsletters, videos, webinars) and ensure brand consistency.
• Develop messaging, positioning, sales collateral and competitive battle cards.
• Lead website optimization, SEO, email marketing and social media (LinkedIn) campaigns.
• Run partner programs, webinars, conferences and customer advocacy initiatives.
• Support sales enablement with playbooks, pitch decks and marketing‑qualified leads.
• Track marketing KPIs, ROI and pipeline contribution; present performance dashboards to leadership.

Required profile

• Minimum 5 years of experience in B2B SaaS growth marketing, product marketing or GTM.
• Background in SaaS start‑ups or technology companies.
• Strong understanding of content, inbound and demand‑generation marketing.
• Proven ability to manage agencies, consultants and cross‑functional teams.
• Excellent written and verbal communication, project and stakeholder management skills.
• Analytical mindset with experience tracking KPIs and campaign performance.
• Self‑starter capable of thriving in a fast‑paced start‑up environment.

Required skills

• HubSpot, Zoho CRM or Salesforce (marketing automation and CRM platforms).
• SEO and website optimization tools.
• Email marketing platforms.
• LinkedIn and other social media channel management.
• Analytics and KPI tracking tools.

What we offer

• Opportunity to shape the GTM strategy of a high‑growth SaaS product.
• Collaborative environment with direct access to the Founder.
• Professional growth through ownership of end‑to‑end marketing initiatives.