Performance Marketing & SEO Specialist

About the role

We are seeking a hands‑on Performance Marketing & SEO Specialist to own our digital lead‑generation and online visibility. The role focuses on planning, executing, monitoring and optimizing Google Ads, Meta Ads and SEO initiatives to drive qualified leads and improve conversion rates.

Key responsibilities

• Plan, set up and manage Google Ads campaigns (Search, Display, Performance Max, Remarketing)
• Plan and manage Meta Ads across Facebook and Instagram
• Develop lead‑generation and retargeting strategies for multiple audience segments
• Manage campaign budgets and optimise for CPL, lead quality and conversions
• Conduct keyword research, competitor and audience analysis
• Oversee on‑page, off‑page, technical and local SEO to improve organic rankings
• Maintain and optimise Google Business Profile
• Set up and manage GA4, Google Tag Manager, Google Search Console and Meta Pixel
• Ensure accurate conversion and event tracking across all campaigns
• Analyse landing‑page performance, run A/B tests and recommend improvements
• Track leads from source to enquiry quality and collaborate with internal teams
• Prepare weekly/monthly performance reports covering spend, CPL, conversions, lead quality and SEO metrics

Required profile

• 3–5 years of hands‑on experience in performance or digital marketing
• Proven ability to generate leads through paid campaigns
• Strong understanding of SEO and organic growth strategies
• Analytical mindset with data‑driven optimisation skills
• Capability to manage campaigns end‑to‑end, from strategy to reporting
• Experience in high‑ticket sectors such as interiors, architecture, real estate or luxury products is a plus

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Pixel
• SEO (on‑page, off‑page, technical, local)
• Google Business Profile
• A/B testing
• Keyword research
• Competitor analysis
• Audience research
• Conversion tracking
• Landing‑page optimisation
• Performance reporting