Performance Marketing Executive

About the role

We are seeking a Performance Marketing Executive to lead and scale our paid media efforts for a fast‑growing D2C kidswear brand. The role will own end‑to‑end campaign strategy across Meta, Google and emerging channels, driving revenue while maintaining efficient ROAS and CAC.

Key responsibilities

• Plan, launch and optimise high‑performing campaigns on Meta, Google and new platforms.
• Manage a monthly media spend of over ₹50 lakhs, taking full ownership of ROAS and CAC targets.
• Analyse funnels, cohorts, attribution models and platform data to identify growth opportunities.
• Build advanced audience frameworks including segmentation, remarketing, look‑alike and custom intent audiences.
• Run systematic experiments on creatives, formats, bidding strategies and landing pages.
• Monitor daily performance metrics and act swiftly to address any shifts.
• Mentor junior performance associates and ensure execution quality.
• Collaborate with founders, product and creative teams on channel expansion and goal setting.
• Lead monthly planning, forecasting and reporting with clear insights.
• Develop systems and playbooks to strengthen the performance function.

Required profile

• 4–7 years of hands‑on experience in Meta and Google advertising for D2C brands.
• Proven track record of managing large budgets and delivering consistent results.
• Analytical mindset comfortable working with dashboards, experiments and data‑driven decision‑making.
• Leadership experience with a passion for mentoring and team development.
• High ownership, problem‑solving ability under pressure and clear communication with cross‑functional teams.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, Shopping)

What we offer

• High‑ownership role with direct impact on brand growth.
• Close collaboration with founders and senior leadership.
• Fast‑paced environment that encourages experimentation.
• Opportunity to shape the performance marketing roadmap of a leading kidswear brand.