Performance Marketing Analyst, Paid Acquisition

About the role

Turing's talent marketplace is looking for a Performance Marketing Analyst (Growth Analyst, Paid Acquisition) based in Bengaluru or Chennai. The analyst owns paid acquisition campaigns across Meta and Google Ads and works with marketplace operations, talent, creative and analytics teams to turn advertising spend into qualified applicants and successful onboarding.

Key responsibilities

• Plan, launch, manage and optimise campaigns across Meta and Google Ads, including targeting, budgets, bidding, creative testing and ongoing optimisation.
• Translate marketplace demand into growth plans: understand priority roles and timelines, build acquisition plans and adjust priorities as needs change.
• Optimise for applicant quality, tracking performance from ad click through application, qualification, selection and onboarding, and improving cost per qualified applicant and cost per onboarded professional.
• Run experiments testing audiences, keywords, creative, messaging, landing pages and bidding strategies, and evaluate additional channels such as TikTok, X and job advertising networks.
• Monitor spend, acquisition costs, conversion rates and funnel performance using spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs and attribution data, and share clear recommendations.

Required profile

• 2-4 years of hands-on experience in performance marketing, paid acquisition or advertising campaign management.
• Track record of improving acquisition efficiency and conversion quality, with specific campaign examples and measurable results.
• Ability to manage multiple campaigns, respond quickly to changing priorities and communicate clearly with cross-functional teams.
• Top-tier candidates: experience with TikTok Ads, X Ads, job advertising networks or other channels, talent marketplace growth, multi-country campaigns, and familiarity with advertising policies for employment campaigns.

Required skills

• Direct experience managing Meta Ads Manager and Google Ads, including setup, targeting, budgets, bidding and testing.
• Analytical skills with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4 and Google Tag Manager.