Performance Executive – Paid Social

About the role

Alike is looking for a Performance Executive – Paid Social to own and scale Meta (Facebook and Instagram) campaigns across its travel product portfolio, including the London Tourist Pass, Singapore Tourist Pass, Abu Dhabi Pass and Alike Holidays. You will drive the maturity of the Meta funnel from review clicks to purchases, working closely with the creative and tech teams.

Key responsibilities

• Manage and optimise all Meta campaigns daily across multiple product lines.
• Own the funnel progression, increasing event volume from Review Click to Add‑to‑Cart and ultimately Purchase.
• Build and maintain campaign structures for TOFU, MOFU and BOFU audiences.
• Develop audience strategies using custom audiences, lookalikes, interest‑based and geo‑targeting.
• Monitor delivery metrics (frequency, CPM, CTR) and flag learning‑phase or saturation issues.
• Control daily budget pacing to maximise spend efficiency.
• Brief, review and iterate Meta creatives; run structured creative tests across formats (static, video, carousel, reels).
• Ensure Meta Pixel and CAPI fire correctly for key events and resolve tracking issues with the tech team.
• Track and report daily performance against KPIs (CPM, CTR, CPC, CVR, ROAS) and produce weekly performance summaries.

Required profile

• Experience managing Meta paid‑social campaigns for e‑commerce or travel products.
• Ability to work autonomously while reporting to the Performance Marketing Manager and collaborating with senior funnel strategists.
• Strong analytical mindset to interpret performance data and optimise campaigns.

Required skills

• Meta Ads Manager (Facebook & Instagram) campaign setup and optimisation.
• Meta Pixel implementation and CAPI (Conversion API) troubleshooting.
• Audience targeting techniques: custom audiences, lookalike audiences, interest and geo‑targeting.
• Creative testing across formats (static, video, carousel, reels).
• Performance metrics analysis: CPM, CTR, CPC, CVR, ROAS.

What we offer

• Opportunity to shape the paid‑social strategy of a fast‑growing travel platform.
• Collaboration with a creative team focused on high‑impact travel storytelling.
• Exposure to multiple international markets and product lines.