Marketing Manager – Travel Brand

Marketing & Brand

• Own and execute CoTravelIn’s overall marketing strategy.
• Build campaigns around new trip launches, destinations, offers and brand initiatives.
• Develop ideas that make CoTravelIn stand out in the crowded travel space.
• Work closely with the founders, sales and operations teams to align marketing with business goals.
• Track marketing performance and continuously improve campaigns based on data.

Social Media

• Own CoTravelIn’s Instagram and other social media channels.
• Develop the content calendar and overall social media strategy.
• Create engaging content ideas such as Reels, Stories, carousels, UGC, campaigns, quizzes, etc.
• Collaborate with designers, videographers, creators and internal teams to produce content.
• Stay ahead of social media trends, formats, sounds and travel content trends.
• Monitor engagement, reach, follower growth and conversions.

Influencer & Creator Marketing

• Build and manage CoTravelIn’s creator/influencer network.
• Identify relevant travel creators, micro‑influencers and content creators.
• Handle outreach, negotiations, collaborations and campaign execution.
• Develop long‑term relationships with creators rather than one‑off collaborations.
• Build UGC pipelines for different destinations and campaigns.
• Track creator performance and ROI.

Campaigns & Growth

• Plan and execute destination‑specific marketing campaigns.
• Work on launch campaigns for new trips and departures.
• Experiment with new channels, partnerships and marketing opportunities.
• Collaborate with performance marketing teams to improve lead generation and conversion.
• Understand the complete funnel from seeing a Reel to enquiring to booking a trip.

What We’re Looking For

• 2‑3 years of experience in marketing, preferably in travel, lifestyle, hospitality, D2C, consumer brands or a fast‑growing startup.
• Strong understanding of social media and digital marketing.
• Proven experience managing Instagram and creator/influencer campaigns.
• Creative mindset combined with comfort in numbers and performance metrics.
• Strong communication and negotiation skills.
• Ability to identify shareable and engaging content.
• Highly proactive, taking ownership of opportunities.
• Comfortable working in a fast‑paced startup environment.
• Strong sense of aesthetics, branding and storytelling.
• Passion for travel and understanding of the 18‑35 audience is a plus.