Manager - Digital Planning

About the role

Dentsuaegis is hiring a Manager - Digital Planning in Mumbai to deliver digital planning solutions for clients. The role takes responsibility for all planning tasks within the team so that campaigns run smoothly and are well planned. It is a full-time, permanent position.

Key responsibilities

• Design full-funnel digital media plans and run large-scale campaigns across YouTube, Meta, programmatic (DV360), OTT/CTV and premium publisher partnerships
• Use tools such as GWI, Comscore and Similarweb to build audience personas, justify channel allocations, track KPIs and optimise continuously
• Act as the client's main strategic partner, presenting annual and campaign plans and delivering post-campaign analyses
• Oversee campaign pacing, ad-ops coordination, publisher relationships and test-and-learn corporate projects
• Mentor junior planners, develop planning principles and support new business pitches

Required profile

• Deep expertise in digital media planning, media math, reach and frequency principles
• Strong working knowledge of DV360, YouTube planning, Meta and the wider digital video/OTT ecosystem
• Ability to lead client conversations and present strategy

Required skills

• Advanced Excel and PowerPoint
• Digital media planning and media math