Manager Account Management

About the role

Iprospect is looking for a Manager Account Management in Gurugram with strong experience in digital marketing, campaign management, Meta, media planning and client servicing. The role manages day-to-day client relationships and oversees digital campaigns end-to-end, from planning and execution to reporting and client communication. Performance marketing experience is an added advantage.

Key responsibilities

• Manage day-to-day client relationships and act as the main point of contact for campaign planning, execution, reporting and performance discussions.
• Develop a deep understanding of each client's business, objectives, target audience, budget and campaign needs.
• Plan and coordinate digital marketing campaigns, with a strong focus on Meta (Facebook and Instagram).
• Support the development of media plans based on objectives, audiences, budgets, timelines and expected outcomes.
• Work with media, performance marketing, creative, analytics and other internal teams, and turn client briefs into clear, actionable briefs.
• Monitor campaign performance, identify optimisation opportunities and prepare performance reports and recommendations for clients.
• Maintain knowledge of metrics such as CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI/ROAS and other KPIs.
• Coordinate multiple campaigns and client requirements while meeting timelines and quality standards.
• Support client presentations, business reviews, campaign proposals and new business pitches, and keep proper documentation of plans, budgets, deliverables and reports.
• Stay up to date with Meta, digital media, social media advertising and media planning trends.

Required profile

• 4 to 6 years of experience in digital marketing, media planning, account management, client servicing, advertising or a related field.
• Strong hands-on understanding of digital and social media campaigns, especially Meta Ads (Facebook and Instagram).
• Experience in media planning, including target audiences, objectives, budgets, media mix and timelines.
• Strong client-facing and communication skills, and ability to work with cross-functional teams such as Media, Creative, Analytics and Performance Marketing.
• Ability to manage several campaigns or projects in a fast-paced environment.

Required skills

• Digital marketing, Meta Ads, media planning, campaign management and reporting.
• Good understanding of campaign metrics and interpretation of performance.
• Strong proficiency in MS Excel and experience with campaign data, reports and presentations.