Junior SEO Specialist – Delhi

About the role

We are looking for a Junior SEO Specialist to boost the online visibility of our food‑tour business in Delhi. You will work closely with the marketing team to drive organic traffic and manage paid campaigns across multiple platforms.

Key responsibilities

• Plan and execute SEO strategies to improve organic rankings and traffic.
• Conduct keyword research, competitor analysis, and on‑page optimisation (content, metadata, internal linking, schema).
• Perform technical SEO audits and coordinate fixes with developers.
• Manage off‑page SEO activities, including link building and outreach.
• Track keyword rankings and website performance using SEO tools and prepare performance reports.
• Create, launch and optimise Meta (Facebook & Instagram) and Google Ads campaigns (search, display, performance).
• Set up targeting, budgeting, audience segmentation, and test ad creatives.
• Monitor campaign metrics (CPC, CPM, CTR, conversions, ROAS) and run A/B testing and retargeting.
• Leverage AI tools for keyword research, content optimisation, ad‑copy generation and reporting.
• Stay updated on AI‑driven SEO trends and algorithm changes.

Required profile

• Passionate about digital marketing with a strong interest in driving online growth.
• Good understanding of SEO and SEM techniques.
• Experience with CMS platforms and digital‑marketing tools.

Required skills

• SEO (on‑page, technical, off‑page)
• SEM
• Google Ads / Google AdWords
• Facebook & Instagram Ads (Meta Ads)
• Google Analytics
• CMS platforms
• AI tools for keyword research and content optimisation
• Link building and outreach
• A/B testing and retargeting