Junior CRM Specialist, AI-first (Bengaluru)

About the role

The Customization Group, a global leader in mass customization and print-on-demand e-commerce, is hiring a Junior CRM Specialist in Bengaluru. The role brings AI into lifecycle marketing: producing newsletters from day one and turning ideas such as "we should use AI for this" into working flows of smarter segmentation, generated content and personalization. It is remote, full-time, reporting to CRM leadership, with overlap with CET time and flexible start around your notice period.

Key responsibilities

• Produce newsletters end to end, as a working production seat.
• Use AI to draft and adapt campaign copy across shops, languages and segments, with a human reviewing the last mile.
• Apply AI and predictive approaches to segmentation, such as churn risk, next-best-offer and lifetime value.
• Build dynamic, AI-assisted personalization into lifecycle flows.
• Turn repetitive CRM tasks into reusable AI-assisted workflows and document the prompts and approaches that work.

Required profile

• 1+ years in CRM, lifecycle or email marketing; internships and hands-on projects count.
• Already uses AI in day-to-day work and can prompt AI tools well enough to get useful output.
• Some exposure to a CRM/ESP platform such as Emarsys, Iterable, Braze or CleverTap, or a genuine willingness to learn one fast.
• Ability to judge AI output critically and to keep a human in the loop.
• Working-level English for a globally distributed team.

What we offer

• A competitive salary plus a benefits package including health coverage, paid leave and local perks.
• An internal AI tool stack alongside Emarsys, with mentoring and room to grow.
• International exposure within globally distributed teams.

Hiring takes about three weeks: an async application, a 30-minute recruiter call, a 60-90 minute interview with the CRM Lead plus a short task, and a final async step. No cover letter is required.