Head of Content - India Next

About the role

Swiggy, India’s leading on‑demand delivery platform, is looking for a Head of Content to lead the content strategy for its Servd network across tier‑2 and tier‑3 cities (India Next). You will shape the editorial voice, drive audience engagement and support business growth through high‑impact digital content.

Key responsibilities

• Develop and execute a unified content strategy for all network cities while preserving brand DNA.
• Oversee day‑to‑day operations and creative standards across multiple locations.
• Monitor content performance against KPIs, analyse data and optimise strategies.
• Identify and negotiate strategic partnerships with brands that align with the editorial vision.
• Build and nurture community engagement through localized digital content, events and initiatives.
• Hire, lead and mentor a multi‑city team of creatives, fostering collaboration and high performance.

Required profile

• Proven experience leading content teams in a fast‑paced, multi‑city environment.
• Strong understanding of food & beverage media and audience behavior in Indian tier‑2/3 markets.
• Excellent business acumen with a track record of driving growth through content.
• Ability to manage cross‑functional stakeholders and high‑level partnerships.

Required skills

• Content strategy development
• Performance analytics and KPI tracking
• Team leadership and mentorship
• Strategic partnership management