Growth Marketing Lead (SaaS) – Remote

About the role

We are looking for a Growth Marketing Lead to own end‑to‑end growth for SARAL, a SaaS influencer‑relationship platform. You will drive content, partnerships, CRO and experimentation to build scalable acquisition systems while working fully remote from India.

Key responsibilities

• Own and manage SARAL's content strategy and editorial calendar.
• Collaborate with writers, SEO consultants, and internal stakeholders to publish high‑quality content.
• Build and execute Answer Engine Optimization (AEO) initiatives.
• Identify, negotiate, and manage strategic partnership opportunities.
• Drive co‑marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations.
• Optimize website conversion through continuous CRO experiments.
• Improve lead qualification workflows, scoring, and funnel efficiency.
• Launch, measure, and iterate growth experiments across multiple acquisition channels.
• Track growth metrics, identify opportunities, and recommend improvements.
• Own projects from idea to execution while being accountable for business outcomes.

Required profile

• 3+ years of experience in Growth Marketing, Product Marketing, or Digital Marketing.
• Current role at a SaaS‑based organization.
• Proven experience owning a marketing channel, campaign, or function end‑to‑end.
• Strong experience managing a content calendar.
• Hands‑on partnership outreach and relationship management.
• Excellent writing and editing skills, with the ability to create marketing content without relying on AI.
• Experience with website optimization and conversion rate optimization (CRO).
• Understanding of lead qualification, lead scoring, and marketing funnels.
• Comfortable using HubSpot, Webflow, Canva, Figma, and analytics tools.
• Strong analytical thinking with an experimentation mindset.
• Self‑driven, highly accountable, and comfortable working in a fast‑paced remote environment.
• Available during IST working hours.

Required skills

• HubSpot
• Webflow
• Canva
• Figma
• Analytics tools (e.g., Google Analytics)