Growth Lead - Paid Media (Meta Ads)

About the role

We are looking for a Growth Lead to own and scale Meta paid acquisition for Perisclaw, a live, monetizing AI assistant on WhatsApp. The role will drive end‑to‑end growth across India, the Middle East and Europe, working directly with the founders.

Key responsibilities

• Own Meta paid acquisition end‑to‑end and develop the growth strategy for target markets.
• Design and execute creative testing, increasing creative velocity.
• Monitor and optimise CAC, trial‑to‑paid conversion, payback and overall funnel performance.
• Identify winning audiences, creatives, campaigns and markets to scale.
• Make data‑driven decisions on what to test, kill and scale.
• Collaborate with founders on growth strategy and build a repeatable acquisition engine.

Required profile

• 3–5+ years of hands‑on Meta Ads experience for consumer AI products.
• Proven track record scaling paid acquisition for consumer products in India, the Middle East and/or Europe.
• Experience owning CAC, trial‑to‑paid conversion, payback and funnel metrics.
• Strong creative strategy skills with rapid testing and iteration.
• Background in consumer AI, micro‑drama, gaming or D2C is strongly preferred.
• Analytical thinking and clear communication.

Required skills

• Meta Ads (Facebook Ads Manager)
• TikTok Ads
• Creative testing and optimisation
• Data analysis for CAC, conversion and payback metrics