Group Head - Digital Planning

About the role

Dentsu X is hiring a Group Head - Digital Planning in Gurugram. The role leads media planning across digital channels, develops strategic business plans for key clients and manages and mentors business teams. It is a full-time, permanent position.

Key responsibilities

• Develop and execute strategic business plans to drive growth and retention for key clients.
• Lead media planning across digital channels, ensuring integration and coherence with the overall media strategy.
• Foster strong client relationships, understand their unique needs and provide tailored solutions.
• Manage and mentor business teams, encouraging collaboration and high performance.
• Work with cross-functional teams such as buying, operations, finance, strategy and analytics to deliver comprehensive services.
• Craft compelling narratives and presentations to communicate strategies and results to clients and stakeholders.
• Lead new business pitches in partnership with management and other departments.
• Monitor industry trends and competitor activity to adjust strategies and stay competitive.

Required profile

• 6+ years of experience in media planning in an agency or on the marketing side of a large advertiser.
• Strong track record of media planning across offline (preferred) and digital platforms.
• Experience leading and developing diverse business teams.
• Excellent communication and presentation skills, with a knack for storytelling and persuasive decks.
• Ability to analyse data and articulate recommendations to team members and leaders.
• Innovative, flexible, adaptable and able to think at a big picture level.

Required skills

• Knowledge of media tools, consumer panels and systems.
• Exposure to Comscore, GWI, IRS, DV360, Facebook Business Manager, Google AdWords, Meta Ads, Search Ads 360, Google Analytics, Amazon, LinkedIn and Ad Verification tools.
• Experience across OTT, display and biddable media.