Graphics Designer – Creative Fashion Role

About the role

Oyela, a fast‑growing D2C fashion brand, is looking for a highly creative Graphics Designer to shape its visual identity. You will blend fashion sensibility with technical expertise to produce original graphics, motifs, and patterns that tell a bold brand story.

Key responsibilities

• Develop original graphics, motifs and print concepts for seasonal collections.
• Ideate and conceptualise artwork scaling, motif bifurcation and print positioning on garment silhouettes.
• Execute graphic placements and create repeat patterns for apparel.
• Work on colour editing, colour stories and visual harmony across designs.
• Generate AI‑based model shoots for website and digital use.
• Support styling direction for AI‑generated shoots, including mood, colour pairing and garment presentation.

Required profile

• Bachelor’s degree in Fashion Design or Graphic Design, preferably from NIFT.
• 0‑2 years of relevant experience with a strong portfolio showcasing apparel graphics, styling and brand storytelling.
• Excellent colour sense, trend awareness and a sharp eye for detail and typography.
• Familiarity with Gen‑Z, streetwear and bold statement branding aesthetics.

Required skills

• Proficiency in Adobe Creative Suite.
• Experience with AI tools for design and visual content creation.

What we offer

• Creative freedom (seriously!).
• A team that truly understands design.
• Competitive pay and a flexible work mindset.
• A front‑row seat at one of India’s freshest D2C fashion brands.