Field Sales Executive – Agricultural Retail

About the role

KrishiDukan is a digital platform serving the agricultural retail ecosystem. As a Field Sales Executive you will bring the platform directly to agro‑retailers, demonstrate its benefits and convert them into paying subscribers.

Key responsibilities

• Visit agricultural retailers, agro dealers and Krushi Seva Kendras within the assigned territory.
• Identify potential retailers, generate new leads and maintain a daily record of visits, leads, follow‑ups and conversions.
• Explain KrishiDukan, give short product demonstrations on a mobile device and highlight its advantages.
• Convert interested retailers into paying customers and achieve monthly onboarding targets.
• Build strong relationships with retailers, gather feedback and communicate it to the internal team.
• Plan daily visits efficiently and work independently without constant supervision.

Required profile

• Comfortable visiting 20–30+ shops per day and speaking directly with shop owners.
• Resilient to rejection, able to follow up persistently and close sales.
• Willing to travel within the assigned territory and manage time autonomously.
• Strong communication skills in Marathi and Hindi; English is an advantage.
• Preferably 1–3 years of experience in B2B sales to retailers, dealers or distributors, though motivated freshers may apply.

Required skills