Field Marketing Manager – India

About the role

The Field Marketing Manager, India will execute field marketing across India’s defense and government ecosystem. This role will drive account‑based marketing programs, support strategic capture efforts, and contribute to measurable pipeline impact in close partnership with regional Sales, Business Development, and Capture teams.

Key responsibilities

• Execute field marketing programs across defence, Ministry of Defence, Armed Forces, DRDO and strategic aerospace accounts, aligned with regional Go‑to‑Market priorities.
• Develop and run account‑based marketing strategies for priority government and defence accounts, coordinating multi‑touch engagement through events, executive briefings, targeted campaigns and customer programs.
• Plan and deliver major defence and aerospace events in India, focusing on high‑value account engagement and opportunity progression.
• Organise owned customer events, private briefings, roundtables and targeted engagements in partnership with Sales and Capture teams.
• Partner with Sales and Business Development to align marketing programs with local account plans, pipeline targets and strategic priorities.
• Own Salesforce campaign execution, including creation and management of Campaign IDs, tracking member status and maintaining data integrity.
• Build and execute Marketo programs, including campaign flows, audience segmentation, nurture programs and performance reporting.
• Track and report field marketing performance against KPIs such as account engagement, stakeholder engagement, campaign participation, opportunity influence and pipeline contribution.

Required profile

• 5‑8+ years of experience in field marketing, demand generation or integrated marketing, preferably within government, aerospace or defence markets in India.
• Demonstrated experience marketing to Indian government, defence, aerospace or public‑sector organisations, with knowledge of Ministry of Defence, Armed Forces or DRDO being highly valuable.
• Strong understanding of India’s defence procurement processes, long‑cycle acquisition environments and complex multi‑stakeholder account structures.
• Proven track record executing account‑based marketing programs for complex enterprise, government or strategic accounts.
• Ability to engage professionally with senior military leaders, government stakeholders, defence industry executives and technical audiences.
• Fluent in English (written and verbal); proficiency in Hindi or other regional Indian languages is a plus.

Required skills

• Hands‑on experience with Salesforce CRM, including campaign creation, Campaign ID management and CRM hygiene.
• Hands‑on experience with Marketo or a comparable marketing automation platform for campaign execution, segmentation and nurture programs.
• Experience planning and executing trade shows, industry events, executive briefings and owned customer programs within the defence and aerospace sector.
• Strong project‑management capabilities to manage multiple programs and priorities simultaneously.