Director of Marketing – India

About the role

The Head of Marketing, India will lead the marketing strategy for HARMAN’s consumer audio portfolio, focusing on JBL and Harman Kardon. This senior leader will shape brand growth, drive business performance, and oversee integrated campaigns across retail, digital, and e‑commerce channels.

Key responsibilities

• Define and execute a strong brand vision for JBL and Harman Kardon in India, aligning global positioning with local relevance.
• Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints.
• Develop and manage trade‑marketing strategies that accelerate sell‑out across traditional retail, modern trade, e‑commerce, and D2C channels.
• Own marketing budget allocation, build business cases with clear ROI frameworks, and track performance against financial and consumer KPIs.
• Collaborate cross‑functionally with Sales, Product, Finance, e‑Commerce, and regional leadership to align strategies and deliver outcomes.
• Build and lead a high‑performing marketing team and manage agency partners.

Required profile

• 15+ years of progressive marketing experience, preferably in consumer audio or related consumer electronics.
• Proven track record of driving brand growth and revenue performance in a large, multi‑brand environment.
• Strong P&L and financial management capabilities.
• Demonstrated ability to lead cross‑functional teams and manage external agencies.

Required skills