Digital Marketing Specialist – Product Marketing

About the role

We are seeking a Digital Marketing Specialist with hands‑on experience in product‑focused digital marketing. You will drive awareness, engagement, and lead generation for our product portfolio across multiple online channels.

Key responsibilities

• Plan, launch and optimise digital campaigns for products and solutions.
• Develop product‑centric marketing strategies to boost awareness, engagement, leads and conversions.
• Support new product launches, promotions and go‑to‑market activities.
• Create and manage product content for websites, landing pages, blogs, social media, email and digital ads.
• Manage SEO, SEM, PPC, Google Ads, Meta Ads and social media campaigns.
• Conduct market, competitor and keyword research to inform strategy.
• Collaborate with Product, Sales, Design and Content teams to deliver effective campaigns.
• Generate and nurture leads, monitor performance and optimise based on data.
• Track traffic, leads, CTR, CPC, CPL, conversion rate, engagement and ROI using GA4, Google Search Console and other analytics tools.
• Run A/B tests on ads, landing pages, emails and content.
• Prepare regular performance reports for campaigns and product marketing.

Required profile

• 1‑3 years of experience in product‑focused digital marketing.
• Background in SaaS, technology, e‑commerce or other product‑based companies.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Experience promoting a company’s own products rather than agency‑client work.

Required skills

• Digital Marketing
• Product Digital Marketing / Product Marketing
• Product Campaign Management
• Product Launch & Promotion
• SEO / SEM / PPC
• Google Ads
• Social Media Marketing
• GA4 / Google Analytics
• Content Marketing
• Lead Generation
• Market & Competitor Research
• Digital Campaign Analytics