Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to drive lead generation and customer engagement campaigns for the GCC market. The role will focus on B2B lead acquisition across paid and organic digital channels and collaborate closely with sales and telecalling teams.

Key responsibilities

• Manage digital lead generation and customer engagement campaigns targeting the GCC region.
• Generate qualified B2B leads through Google Ads, Meta Ads, SEO, email marketing, webinars and other online channels.
• Develop and execute social media, email, blog, case‑study and product promotion content.
• Maintain a structured content calendar and monitor website traffic, lead sources and campaign performance.
• Coordinate with vendor marketing teams and internal stakeholders to align campaigns with sales objectives.

Required profile

• 2–4 years of experience in digital/B2B marketing, lead generation or campaign management.
• Graduate degree (BBA, B.Com, BCA, Engineering, Diploma or equivalent) or relevant experience.

Required skills

• Google Ads, Meta Ads
• Google Analytics / GA4, SEO
• Social media, email marketing, content marketing
• HubSpot, Salesforce, Zoho (CRM/marketing automation)
• Canva, Adobe Creative Cloud (basic)

What we offer

• Provident Fund (PF)
• Medical insurance
• Gratuity