Digital Marketing Specialist

About the role

We are looking for an experienced Digital Marketing Specialist with 4–6 years of experience to plan, execute, and optimize digital marketing campaigns across multiple online channels.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan, manage, and optimize Google Ads and paid digital campaigns.
• Handle SEO activities, including keyword research, on‑page and off‑page optimization, link building, and technical SEO coordination.
• Manage social media campaigns across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Monitor website traffic, conversions, rankings, and campaign performance.
• Use Google Analytics, Google Search Console, and other marketing tools to track and analyze performance.
• Create and implement strategies for lead generation, brand awareness, and customer acquisition.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Develop content strategies in collaboration with content and creative teams.
• Prepare regular performance reports with actionable insights and recommendations.
• Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and industry best practices.
• Manage marketing budgets and optimize campaigns for better ROI.

Required profile

• 4–6 years of hands‑on experience in Digital Marketing.
• Strong knowledge of SEO, SEM, PPC, Google Ads, and Social Media Marketing.
• Experience with Google Analytics and Google Search Console.
• Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Strong analytical and data‑driven approach.

Required skills

• SEO
• SEM
• PPC
• Google Ads
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Social Media Marketing