Digital Marketing Specialist

About the role

PasscodeTech is seeking a full‑time Digital Marketing Specialist to join its on‑site team in Coimbatore. You will be responsible for planning, executing, and optimizing multi‑channel digital campaigns that boost brand visibility and generate qualified leads.

Key responsibilities

• Design and launch digital marketing campaigns across social media, search, and email channels.
• Manage social media accounts, create and schedule engaging content, and interact with audiences.
• Monitor campaign performance, analyze web analytics, and adjust tactics to improve ROI.
• Prepare regular performance reports and ensure brand consistency across all platforms.
• Collaborate with internal teams to align messaging and support cross‑functional initiatives.
• Stay current with digital marketing trends and recommend new tools and strategies.

Required profile

• Strong background in digital and online marketing with proven campaign planning and execution experience.
• Hands‑on experience in social media marketing, audience engagement, and content creation.
• Proficiency in web analytics, KPI tracking, and data‑driven optimization.
• Clear, professional communication skills for cross‑functional collaboration and reporting.
• Bachelor’s degree in marketing, business, communications, or related field (or equivalent experience) is preferred.
• Prior experience in a digital marketing role and familiarity with industry‑standard tools.

Required skills

• Google Analytics
• Social media management platforms
• SEO/SEM
• Marketing automation tools