Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join Maity Innovations in Durgapur, working in a hybrid setting to plan, execute and optimise multi‑channel digital campaigns that boost brand awareness and generate leads.

Key responsibilities

• Design and launch digital marketing campaigns across social media, search and email channels.
• Manage and optimise social media profiles, create engaging content and foster audience interaction.
• Monitor campaign performance, produce regular analytics reports and adjust strategies based on data insights.
• Analyse web and marketing metrics to inform decision‑making.
• Collaborate with designers and developers to ensure consistent brand messaging.
• Stay updated on digital marketing trends, tools and best practices.

Required profile

• Strong background in digital and online marketing with proven ability to run multi‑channel campaigns.
• Experience in social media marketing, content creation and community management.
• Proficiency in web analytics and data‑driven decision making.
• Effective communication skills for cross‑functional collaboration.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Ability to work in a hybrid environment, manage multiple projects and meet deadlines.
• Prior experience in an agency or digital solutions company is a plus.

Required skills

• Digital Marketing
• Social Media Marketing
• Web Analytics
• SEO/SEM tools
• Marketing Automation platforms
• Basic Content Management Systems