Digital Marketing Specialist

About the role

Edunet Foundation is seeking a hands‑on Digital Marketing Specialist to accelerate its online growth, boost brand visibility, and generate qualified leads. The role combines strategic planning with execution across paid, organic, and emerging AI‑driven channels.

Key responsibilities

• Plan, launch, and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns.
• Drive SEO initiatives, organic growth, lead generation and conversion rate optimisation.
• Develop strategies around AEO, GEO, AI Search and Generative AI to enhance visibility on AI platforms such as ChatGPT and Gemini.
• Manage content strategy for blogs, landing pages, social media, case studies and other digital assets.
• Track and improve metrics including CPC, CTR, CPL, CPA, CAC, ROAS, conversions and ROI.
• Utilise GA4, Google Search Console, GTM, Looker Studio, SEMrush/Ahrefs and related analytics tools.
• Collaborate with content, design, technology and business teams to lift overall digital performance.
• Leverage AI tools and automation to increase marketing productivity.

Required profile

• 3–5 years of hands‑on digital marketing experience.
• Proven expertise in SEO, performance marketing, lead generation and CRO.
• Strong analytical, communication and problem‑solving abilities.
• Portfolio or documented campaign results preferred.

Required skills

• Google Ads
• Meta Ads
• SEO
• CRO
• GA4
• Google Search Console
• Google Tag Manager (GTM)
• Looker Studio
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress
• HTML
• CSS
• Marketing automation tools
• AI‑driven search tools (AEO, GEO, Generative AI)