Digital Marketing Specialist

About the role

BAM Media Max is seeking a Digital Marketing Specialist to lead and execute online campaigns that boost brand visibility and engagement. The position is full‑time, on‑site in Coimbatore, and works closely with the creative and events teams.

Key responsibilities

• Plan, launch and optimise multi‑channel digital campaigns across social media, search and other online platforms.
• Manage social media accounts, create and schedule content, and run paid social advertising.
• Monitor performance metrics, generate reports and adjust tactics using web analytics tools.
• Collaborate with creative, events and client teams to align digital strategies with overall brand objectives.
• Maintain and improve the company’s online presence, SEO/SEM efforts and email marketing initiatives.
• Stay current with digital trends, platform updates and best practices.

Required profile

• Proven experience in planning and executing digital marketing campaigns.
• Strong communication skills for client interaction and internal coordination.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.
• Ability to work on‑site, manage multiple projects and meet tight deadlines.

Required skills

• Social Media Marketing
• Paid Social Advertising
• Google Analytics (or similar web analytics tools)
• SEO and SEM
• Email Marketing
• Basic digital content creation