Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join AM VERSION’s on‑site team in Kochi to design, launch and optimise multi‑channel online campaigns for client brands. Working closely with creative, account and leadership teams, you will ensure that digital strategies align with client objectives and maintain consistent brand messaging.

Key responsibilities

• Plan, execute and optimise campaigns across search, social, email and display channels.
• Manage client social media accounts, create and schedule engaging content.
• Monitor performance metrics, engage with online communities and respond to audience interactions.
• Track campaign data using web‑analytics tools, generate performance reports and provide data‑driven recommendations.
• Collaborate with creative, account management and leadership teams to align digital tactics with client goals.

Required profile

• Strong background in digital and online marketing, including campaign planning, execution and optimisation.
• Proficiency in social media marketing and community engagement.
• Ability to interpret data from web‑analytics tools and translate insights into actionable improvements.
• Effective communication skills for internal collaboration and stakeholder presentations.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Willingness to work on‑site in Kochi, manage multiple projects and meet tight deadlines.

Required skills

• Social Media Marketing
• Web Analytics
• SEO
• SEM
• Content Marketing
• Marketing Automation platforms
• Social Media Management tools