Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to lead performance‑driven campaigns for our real‑estate portfolio in Mumbai. The role focuses on planning, executing, and optimizing online advertising to generate high‑quality leads and strengthen our brand’s digital presence.

Key responsibilities

• Plan, launch and optimize paid campaigns across Google Ads, Meta platforms and other digital channels.
• Monitor performance metrics (CPL, conversion rate, lead quality) and produce regular reports.
• Analyze web analytics, heat‑maps and user behavior to improve landing‑page performance.
• Manage social media accounts to build brand awareness and engagement.
• Collaborate with internal teams to align creative assets and messaging with campaign goals.

Required profile

• Minimum 3 years of hands‑on experience in digital performance marketing, preferably in the real‑estate sector.
• Proven track record of running large‑scale lead‑generation campaigns with measurable results.
• Strong analytical mindset and ability to interpret data to drive optimization.
• Excellent communication and teamwork skills.

Required skills

• Google Ads
• Meta Business Manager
• Google Analytics
• Hotjar
• HubSpot or similar CRM tools
• Microsoft Excel
• Google Data Studio

What we offer

• Opportunity to shape digital strategy for a fast‑growing real‑estate company.
• Performance‑focused culture that rewards results.
• Long‑term growth and development in a collaborative environment.