Digital Marketing Specialist

About the role

We are seeking a creative and results‑driven Digital Marketing Specialist to boost our clients’ online presence. The role involves planning, executing and optimizing SEO and paid campaigns, as well as producing engaging short‑form video content across social platforms.

Key responsibilities

• Develop and implement SEO strategies to increase organic traffic and search visibility.
• Manage Google Ads campaigns (Search, Display, Shopping, YouTube) and continuously optimise for ROI.
• Create, schedule and oversee content on Facebook, Instagram, LinkedIn, TikTok and other channels.
• Produce short‑form videos (reels, shorts, stories) that enhance brand awareness.
• Monitor performance metrics, generate reports and deliver actionable insights.
• Stay current with digital marketing trends, tools and algorithm updates.
• Collaborate with design and development teams to ensure consistent brand messaging.

Required profile

• Minimum 2 years of hands‑on experience in digital marketing, SEO and paid advertising.
• Proven track record of managing successful Google Ads campaigns.
• Strong understanding of major social media platforms and content strategies.
• Self‑motivated, able to work independently and as part of a team.

Required skills

• SEO tools (Ahrefs, SEMrush)
• Google Analytics
• Google Ads Manager
• Facebook Business Manager
• Video‑editing tools (Canva, CapCut, Adobe Premiere or similar)