Digital Marketing Specialist

About the role

We are seeking a performance‑driven Digital Marketing Specialist to own and execute paid campaigns on Meta and LinkedIn, build automated email journeys, and continuously optimise the digital customer experience from first click to conversion. The ideal candidate has hands‑on D2C/eCommerce experience and thinks in full‑funnel terms.

Key responsibilities

• Plan, launch, and scale paid campaigns on Meta Ads Manager, creating and testing audience segments (cold, warm, lookalike, retargeting).
• Manage ad creative briefings and conduct A/B testing of copy, visuals, and formats to optimise ROAS, CPL, CPA and other D2C KPIs.
• Develop full‑funnel Meta strategies covering awareness, consideration and conversion stages.
• Run B2B LinkedIn campaigns targeting decision‑makers, managing Sponsored Content, Message Ads and Lead Gen Forms while optimising lead quality and pipeline contribution.
• Build and manage automated email sequences (welcome, nurture, cart recovery, re‑engagement) and segment lists based on behaviour and purchase history.
• Track and improve email open rates, CTR and email‑attributed revenue using platforms such as Klaviyo, Mailchimp, HubSpot or ActiveCampaign.
• Map and optimise the entire customer journey, identify funnel drop‑offs and run conversion experiments.
• Collaborate with design and development teams on landing‑page CRO and maintain multi‑channel performance dashboards.
• Utilise analytics tools like Google Analytics 4, Hotjar and Meta Pixel for behavioural insights.

Required profile

• 2–4 years of hands‑on experience in paid digital marketing.
• Proven Meta Ads experience, especially for D2C/eCommerce brands.
• Working knowledge of LinkedIn Campaign Manager.
• Experience with at least one email automation platform (Klaviyo preferred).
• Strong analytical mindset with the ability to interpret data and make decisions.
• Understanding of funnel metrics such as ROAS, CPL, CPA, LTV, CAC and email open/CTR.

Required skills

• Meta Ads Manager
• LinkedIn Campaign Manager
• Klaviyo (or Mailchimp, HubSpot, ActiveCampaign)
• Google Analytics 4
• Hotjar
• Meta Pixel

What we offer

• Full ownership of campaigns with direct exposure to the founder.
• Performance‑based bonus tied to campaign results.
• Fast‑paced growth environment serving local and national clients.
• Opportunities for skill development on emerging platforms and tools.