Senior Growth Marketing Lead – E-commerce & Digital Marketing

About the role

Rimloo is seeking a Senior Growth Marketing Lead to own and scale its digital growth across India, the United States, Canada and future international markets. The role combines performance marketing, SEO, social, content, influencer programmes and conversion optimisation while leading a cross‑functional marketing team.

Key responsibilities

• Define and execute Rimloo’s overall digital growth strategy for multiple markets.
• Plan, launch and optimise paid campaigns on Meta, Google, TikTok, YouTube and other platforms.
• Develop acquisition, retargeting and conversion tactics focused on revenue, ROAS and CAC.
• Lead SEO initiatives including keyword research, on‑page optimisation and organic traffic growth.
• Design social media and content calendars for Instagram, Facebook, TikTok, YouTube, LinkedIn and related channels.
• Manage influencer and creator collaborations from discovery to performance tracking.
• Work with designers and video editors to produce high‑quality creatives, reels and ads.
• Tailor marketing approaches to each country’s market dynamics.
• Analyse competitors, customer behaviour and market trends to uncover opportunities.
• Collaborate with product and tech teams to improve landing pages, product pages and conversion rates.
• Maintain and enhance tracking set‑ups using GA4, GTM, Search Console and Meta Pixel/CAPI.
• Design and run A/B tests on ads, audiences, offers, creatives and landing pages.
• Produce weekly and monthly performance dashboards for senior management.
• Lead, mentor and scale the existing marketing team, establishing SOPs and processes.

Required profile

• 5+ years of experience in growth, digital or performance marketing.
• Proven track record with e‑commerce or D2C brands.
• Hands‑on expertise in managing Meta and Google advertising campaigns.
• Strong understanding of SEO, social media, content marketing and analytics.
• Experience leading and developing a marketing team.

Required skills

• Meta Ads
• Google Ads
• Search Engine Optimization (SEO)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Meta Pixel / Conversion API (CAPI)
• A/B testing