Digital Marketing Specialist

About the role

The Digital Marketing Specialist will manage the company’s social media presence and execute paid advertising campaigns across Meta and Google platforms. This entry‑level position offers hands‑on experience in both organic and paid media, reporting to a senior team member.

Key responsibilities

• Plan, create, and schedule organic content for Instagram, Facebook, LinkedIn and other platforms according to the content calendar.
• Monitor and respond to comments and direct messages, escalating sensitive issues when needed.
• Conduct social listening, track brand mentions, competitor activity and compile periodic insights.
• Generate monthly performance reports for organic and paid channels, ensuring accuracy and timely delivery.
• Assist in setting up and launching campaigns in Meta Ads Manager (Facebook & Instagram) and Google Ads Manager (Performance Max, Shopping, Search, YouTube), including creative upload, targeting, budgeting and tracking implementation.

Required profile

• 1–2 years of experience in digital marketing or a related field.
• Detail‑oriented, hands‑on, and eager to develop expertise across social and paid media.
• Strong communication skills and ability to work collaboratively with creative and content teams.

Required skills

• Meta Ads Manager
• Google Ads Manager