Digital Marketing Specialist (Hybrid)

About the role

We are looking for a full‑time Digital Marketing professional to join our team in Tiruppur Taluka. The role combines strategic planning, execution and optimisation of online campaigns across search, social and display channels while working in a hybrid environment.

Key responsibilities

• Plan, execute and optimise multi‑channel digital campaigns across search, social and display.
• Manage social media accounts, create content calendars and engage audiences.
• Monitor and improve SEO and SEM performance, including keyword research and bid management.
• Analyse website and campaign data, track KPIs and produce performance reports.
• Collaborate with designers and content creators to produce engaging digital assets.
• Stay up‑to‑date with industry trends and recommend optimisation strategies.

Required profile

• Proven experience in digital, online or multi‑channel marketing.
• Strong knowledge of SEO, SEM and Google Ads platforms.
• Experience managing social media marketing and using social media management tools.
• Ability to interpret web analytics data and optimise campaigns.
• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.
• Effective written and verbal communication and teamwork skills.
• Willingness to work in a hybrid setting from Tiruppur Taluka and manage deadlines.

Required skills

• SEO
• SEM
• Google Ads
• Social Media Marketing
• Web Analytics
• Marketing Automation tools
• Social Media Management tools
• Basic Graphic Design concepts