Digital Marketing Specialist – E‑commerce Focus

About the role

We are seeking a results‑driven Digital Marketing Specialist to lead our online marketing initiatives and accelerate e‑commerce growth. The role will own customer acquisition, retention, brand presence and overall digital performance.

Key responsibilities

• Develop and execute digital marketing strategies aligned with e‑commerce goals.
• Plan, run and optimise performance marketing campaigns across Google Ads, Meta, TikTok, programmatic platforms and marketplaces to meet ROAS, CAC and revenue targets.
• Lead SEO initiatives including keyword strategy, on‑page and off‑page optimisation and content planning.
• Oversee CRM and retention activities such as email, SMS and automation workflows.
• Manage social media presence, content calendars, influencer partnerships and community engagement.
• Monitor web analytics (GA4, Looker Studio) and produce performance insights and reports.
• Improve website conversion rates through CRO, A/B testing and collaboration with UX teams.
• Coordinate agency partners, freelancers and internal creative, tech and merchandising teams.

Required profile

• Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
• 3‑6+ years of digital marketing experience, preferably in e‑commerce or D2C.
• Strong expertise in performance marketing, SEO, CRM and analytics tools.
• Familiarity with e‑commerce platforms such as Shopify, Magento or WooCommerce is a plus.
• Excellent analytical, communication and project‑management abilities.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Programmatic advertising
• Marketplace advertising
• SEO (keyword research, on‑page & off‑page optimisation)
• CRM, email and SMS marketing
• Automation workflow tools
• Social media management
• Influencer partnership coordination
• Google Analytics 4
• Looker Studio
• Conversion rate optimisation (CRO)
• A/B testing
• UX collaboration
• Agency and freelancer management
• Shopify, Magento, WooCommerce

What we offer

• Full‑time permanent position (6‑day work week, 09:00‑18:00).
• Negotiable salary.
• Opportunity to lead digital growth for a fast‑moving e‑commerce business.