Digital Marketing Specialist (2-4 years experience)

About the role

We’re looking for a creative, analytical, and results‑driven Digital Marketing Specialist to join our team and drive growth across SEO, content, paid advertising, and emerging digital channels. The role focuses on increasing brand visibility, website traffic, and qualified leads through strategic digital initiatives.

Key responsibilities

• Develop and execute digital marketing strategies to boost brand visibility, website traffic, and qualified leads.
• Manage SEO activities including keyword research, on‑page optimization, technical SEO, and competitor analysis.
• Create and optimize SEO‑focused content for websites, blogs, landing pages, and social media.
• Plan, manage, and optimize paid advertising campaigns on Google Ads, Meta Ads, and other platforms.
• Monitor campaign and website performance, continuously refining strategies for better results.
• Identify and implement new opportunities across search, content, social, AI‑powered platforms, and emerging channels.

Required profile

• 2‑4 years of hands‑on digital marketing experience.
• Strong experience in SEO, content creation, and PPC/paid advertising.
• Excellent communication and analytical problem‑solving skills.
• Proactive, adaptable, and able to manage multiple activities independently.

Required skills

• SEO
• Content Marketing
• PPC
• Google Ads
• Meta Ads
• Keyword Research
• Content Optimization
• Organic Growth