Digital Marketing & Performance Manager

About the role

The Digital Marketing & Performance Manager will own DICHIT’s paid digital acquisition, campaign analytics and conversion optimisation, guiding prospects from awareness through KYC completion, programme joining and first payment. This hands‑on role blends strategic planning with direct execution, with success measured by activated customers and acquisition efficiency.

Key responsibilities

• Plan, launch and optimise paid campaigns across Meta, Google and other channels, managing budgets, audience segmentation and bidding strategies.
• Own the full acquisition funnel, identify drop‑outs, and work with product and tech teams to improve landing pages, application flows and conversion rates.
• Set up accurate tracking, manage analytics, pixels, tags and conversion events, and maintain dashboards covering spend, leads, KYC, approvals and first payments.
• Create partner‑specific acquisition plans, coordinate co‑branded campaigns and report performance separately for each partner.
• Develop creative briefs, test multiple creative variations and ensure financial product advertising complies with responsible communication standards.
• Prepare monthly media plans, monitor spend against budgets, coordinate with agencies and retain control of advertising accounts and data.

Required profile

• Bachelor’s degree in marketing, business, communications, analytics or related field.
• 3–6 years of digital or performance‑marketing experience, with proven success managing paid campaigns on Meta and Google.
• Strong numerical ability, confidence with spreadsheets and performance reporting, and experience handling advertising budgets.
• Experience in fintech, financial services, consumer technology or mobile applications is a plus.
• Understanding of the Kerala market and Malayalam communication is advantageous.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Mobile‑app analytics and event tracking
• Conversion APIs and advertising pixels
• CRM and marketing‑automation platforms
• Microsoft Excel or Google Sheets
• Landing‑page and conversion‑rate optimisation tools
• App Store Optimisation and search‑engine marketing