Digital Marketing Manager – Paid Media

About the role

We are looking for a results‑driven Digital Marketing Manager to lead and optimise paid media campaigns across multiple platforms. The role focuses on performance marketing, budget management and data‑driven optimisation to achieve measurable business outcomes.

Key responsibilities

• Plan, execute and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube and other channels.
• Develop performance‑marketing strategies aligned with business KPIs.
• Manage campaign budgets to maximise ROI and meet acquisition targets.
• Monitor performance, analyse data and deliver actionable insights.
• Conduct audience research, keyword analysis, competitor benchmarking and market‑trend studies.
• Collaborate with creative, content and design teams to produce high‑performing ad creatives and landing pages.
• Set up tracking, attribution and conversion measurement using Google Analytics, Google Tag Manager and platform‑specific tools.
• Prepare regular performance reports and present insights to stakeholders.
• Run A/B tests on creatives, audiences, bidding strategies and landing pages.
• Stay updated on industry trends, platform updates and emerging advertising opportunities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 4–5 years of hands‑on experience in paid media, performance marketing or digital advertising.
• Proven ability to manage substantial advertising budgets and optimise campaigns for performance.
• Strong analytical mindset with data‑driven decision‑making skills.
• Excellent communication, presentation and stakeholder‑management abilities.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics (GA4)
• Google Tag Manager
• Reporting and analytics tools
• A/B testing platforms