Digital Marketing Manager

About the role

MGM Group of Companies seeks an experienced Digital Marketing Manager to lead and optimise digital initiatives across its hospitality portfolio. You will shape strategy, drive performance, and mentor a team to boost brand visibility, lead generation and online sales.

Key responsibilities

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Plan, manage and optimise Google Ads and Meta Ads campaigns to maximise ROI and conversions.
• Lead SEO initiatives to improve website rankings, organic traffic and online visibility.
• Design and launch campaigns for hotels, restaurants, corporate events, weddings, theme‑park promotions and seasonal offers.
• Manage promotional activities on ticketing platforms such as BookMyShow and District.
• Create and maintain monthly social‑media content calendars for all brands.
• Coordinate influencer marketing programmes.
• Monitor performance using GA4, GTM, Search Console, Google Ads and Meta Ads Manager.
• Analyse results, generate actionable insights and report to senior management.
• Collaborate with design, content and video teams to ensure timely delivery of high‑quality assets.
• Lead, mentor and manage the digital marketing team, ensuring projects meet deadlines and objectives.

Required profile

• Bachelor’s degree; Master’s in Marketing is a plus.
• 8‑12 years of digital marketing experience, with at least 3 years in a leadership role.
• Proven track record managing multi‑brand campaigns in hospitality, entertainment, travel or consumer‑focused sectors.
• Strong analytical mindset and data‑driven decision‑making.
• Excellent communication and presentation abilities.

Required skills

• Google Ads
• Meta Ads Manager
• Search Engine Optimization (SEO)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Performance Marketing
• Social Media Marketing
• Content Planning
• Influencer Marketing
• Campaign Planning & Budget Management
• Data Analysis & Reporting