Digital Marketing Manager – E‑Commerce

About the role

We are seeking a results‑driven Digital Marketing Manager to lead our e‑commerce initiatives, driving customer acquisition, retention and brand growth across digital channels. You will own the full performance‑marketing funnel, from strategy to execution, ensuring measurable ROI and revenue targets.

Key responsibilities

• Develop and execute digital marketing strategies aligned with e‑commerce goals.
• Plan, launch and optimise performance‑marketing campaigns across Google Ads, Meta, TikTok, programmatic platforms and marketplaces to meet ROAS, CAC and revenue targets.
• Lead SEO initiatives, including keyword strategy, on‑page and off‑page optimisation, and content planning.
• Oversee CRM and retention programmes such as email, SMS and automation workflows.
• Manage social‑media presence, content calendars, influencer partnerships and community engagement.
• Monitor web analytics (GA4, Looker Studio), generate insights and produce performance reports.
• Improve website conversion rates through CRO, A/B testing and close collaboration with UX teams.
• Coordinate agency partners, freelancers and internal teams (creative, tech, merchandising).

Required profile

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• 3‑6+ years of digital‑marketing experience, preferably in e‑commerce or D2C.
• Strong expertise in performance marketing, SEO, CRM and analytics tools.
• Familiarity with e‑commerce platforms such as Shopify, Magento or WooCommerce is a plus.
• Excellent analytical, communication and project‑management abilities.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Programmatic advertising
• Marketplace advertising
• SEO
• Keyword research
• On‑page SEO
• Off‑page SEO
• Content planning
• CRM
• Email marketing
• SMS marketing
• Automation workflows
• Social media management
• Influencer partnership coordination
• GA4
• Looker Studio
• Conversion rate optimisation
• A/B testing
• UX collaboration
• Agency management
• Shopify
• Magento
• WooCommerce