Digital Marketing Manager – E‑commerce Growth

About the role

We are seeking a results‑driven Digital Marketing Manager to own our online acquisition, retention and brand presence, driving e‑commerce growth for a fast‑moving organic products business.

Key responsibilities

• Develop and execute digital marketing strategies aligned with e‑commerce goals.
• Plan, launch and optimise performance marketing campaigns across Google Ads, Meta, TikTok, programmatic and marketplace channels to meet ROAS, CAC and revenue targets.
• Lead SEO initiatives including keyword strategy, on‑page/off‑page optimisation and content planning.
• Oversee CRM and retention programmes – email, SMS and automation workflows.
• Manage social media, content calendars, influencer partnerships and community engagement.
• Monitor web analytics (GA4, Looker Studio) and produce performance insights and reports.
• Improve website conversion rates through CRO, A/B testing and UX collaboration.
• Coordinate agency partners, freelancers and internal creative, tech and merchandising teams.

Required profile

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• 3‑6+ years of digital marketing experience, preferably in e‑commerce or D2C.
• Strong analytical, communication and project‑management abilities.

Required skills

• Performance marketing – Google Ads, Meta, TikTok, programmatic and marketplace advertising.
• SEO – keyword research, on‑page/off‑page optimisation, content planning.
• CRM tools – email, SMS, marketing automation workflows.
• Social media management, influencer marketing and community engagement.
• Web analytics – Google Analytics 4, Looker Studio, reporting.
• Conversion rate optimisation – A/B testing, UX collaboration.
• Experience with e‑commerce platforms such as Shopify, Magento or WooCommerce.

What we offer

• Full‑time permanent role based in Udaipur.
• Opportunity to lead digital growth for a dynamic e‑commerce business.
• Negotiable salary package.