Digital Marketing Manager – Acquisition Lead

About the role

We are seeking a high‑ownership Acquisition Lead to drive new customer growth at scale for a fast‑growing D2C ecommerce business. You will own the primary KPI of new customer lifetime value across paid, organic, and social channels.

Key responsibilities

• Own and optimise new customer acquisition, focusing on CAC, conversion rates and LTV.
• Plan, execute and optimise performance campaigns on Google Ads, Meta and other platforms, continuously testing creatives, audiences and landing pages.
• Develop and implement SEO strategies to increase organic traffic and improve rankings for blogs, category and product pages.
• Leverage social media to generate top‑of‑funnel traffic and collaborate with content teams on acquisition‑focused assets.
• Run A/B tests across ads, landing pages and creatives, analyse funnel metrics and provide data‑driven insights for scaling.

Required profile

• Strong ownership mindset with a track record of scaling customer acquisition.
• Experience managing paid media, SEO and social acquisition channels in an ecommerce environment.
• Data‑driven approach to optimise CAC, conversion rates and LTV.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• SEO
• A/B testing
• Analytics and performance reporting

What we offer

• Opportunity to shape growth strategy for a high‑velocity D2C brand.
• Collaborative environment with product and UX teams.
• Competitive compensation package.