Digital Marketing Lead (SEO & Performance Marketing)

About the role

WPSwings, a subsidiary of CEDCOSS Technologies, is seeking a results‑driven Digital Marketing Lead to own both organic and paid growth initiatives. The role combines strategic SEO planning with hands‑on performance‑marketing execution to boost traffic, generate qualified leads, and drive measurable business growth.

Key responsibilities

• Design and implement SEO strategies, including technical SEO, keyword research, competitor analysis, content optimization, schema markup, and voice‑search targeting.
• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms, focusing on audience targeting, A/B testing, conversion tracking, and landing‑page optimization.
• Improve website performance and conversion rates on WordPress, Shopify, and WooCommerce by collaborating with design and development teams.
• Create and execute content marketing plans that support SEO and paid efforts, producing blogs, case studies, landing pages, and ad copy.
• Track and analyze performance metrics using GA4, Search Console, Looker Studio, and generate actionable insights.
• Leverage marketing automation and AI‑powered tools to streamline campaign execution and enhance lead nurturing.

Required profile

• 2–5 years of experience in digital marketing, with a proven record of driving organic traffic and qualified leads.
• Data‑driven mindset with strong analytical abilities.
• Hands‑on experience managing both SEO and performance‑marketing campaigns.

Required skills

• SEO (technical SEO, keyword research, link‑building, schema markup)
• Google Ads, Meta Ads, LinkedIn Ads
• WordPress, Shopify, WooCommerce
• GA4, Google Search Console, Looker Studio
• Marketing automation platforms and AI‑powered tools
• A/B testing, conversion tracking, landing‑page optimization