Digital Marketing & Growth Executive (B2B)

About the role

Surpluss, a VC‑backed global B2B marketplace, is seeking a creative Digital Marketing & Growth Executive to strengthen its online presence, attract qualified B2B leads, and run high‑impact campaigns. This full‑time, onsite position in Pune will work closely with sales and procurement to drive growth.

Key responsibilities

• Manage and grow audiences on LinkedIn, Instagram, Facebook, X, YouTube and other digital channels.
• Create engaging content, including reels, blogs, newsletters and case studies.
• Plan, launch and optimise Google Ads, LinkedIn Ads, Meta Ads, SEO and email marketing campaigns.
• Generate qualified B2B leads through digital initiatives.
• Monitor performance with GA4 and other analytics tools.
• Collaborate with Sales and Procurement teams to align marketing efforts.
• Leverage AI tools such as ChatGPT, Claude, Gemini and Canva AI for content creation.

Required profile

• 1–3 years of experience in Digital Marketing or B2B Marketing.
• Hands‑on experience with Google Ads, Meta Ads, LinkedIn Ads, SEO and Canva.
• Strong content writing and analytical abilities.
• Familiarity with GA4, Search Console and AI‑based content tools.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• SEO
• Canva
• GA4
• Search Console
• ChatGPT
• Claude
• Gemini