Digital Marketing Expert

About the role

Azrut is seeking a results‑driven Digital Marketing Expert to build its online presence, generate qualified international leads, and boost brand visibility across search engines, social media, and digital advertising platforms. The role focuses on B2B lead generation for IT staff augmentation and software development services in key markets such as the US, UK, and UAE.

Key responsibilities

• Develop and execute digital marketing strategies targeting international B2B audiences.
• Plan, launch, and optimise Google Ads, LinkedIn Ads, Meta Ads and retargeting campaigns.
• Conduct keyword research and implement on‑page, off‑page and technical SEO initiatives.
• Create and manage content for service pages, landing pages, blogs, case studies and social media.
• Maintain and grow Azrut’s LinkedIn company page and other social channels.
• Design and optimise landing pages for specific technologies, industries and customer segments.
• Execute email marketing, lead‑nurturing and remarketing programmes.
• Collaborate with sales and lead‑generation teams to improve lead quality and conversion rates.
• Monitor website performance using Google Analytics, Search Console, Tag Manager and other tools.
• Analyse campaign data to optimise cost‑per‑lead, conversion rate and ROI.
• Perform competitor research and identify new digital opportunities.
• Support online reputation management, directory listings, partnerships and digital PR.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3‑6 years of hands‑on digital marketing experience, preferably in B2B IT services or SaaS.
• Proven track record of generating qualified B2B leads through digital channels.
• Strong understanding of international B2B audiences, especially in the US and UK.
• Ability to independently plan, execute, measure and optimise campaigns.
• Excellent written and verbal English communication skills.

Required skills

• Search Engine Optimisation (SEO)
• Google Ads and LinkedIn Ads
• Performance Marketing
• Content Marketing
• Social Media Marketing
• Email Marketing & Marketing Automation
• Lead Generation
• Landing Page Optimisation
• Conversion Rate Optimisation (CRO)
• Google Analytics & Google Search Console
• Keyword & Competitor Research
• CRM & Campaign Reporting
• Basic HTML and tracking tools (e.g., Google Tag Manager)
• Tools: SEMrush, Ahrefs, HubSpot, Mailchimp, Apollo, Canva, WordPress, Microsoft Clarity