Digital Marketing Expert

About the role

Digital Quester is seeking a Digital Marketing Expert to design, launch, and optimise multi‑channel campaigns that drive leads, sales and brand awareness. The role blends strategic planning with hands‑on execution across paid and organic channels.

Key responsibilities

• Plan, launch and optimise campaigns on Meta Ads, Google Ads and other platforms.
• Develop and execute social media marketing plans, including content calendars and paid promotions.
• Collaborate with writers, designers and video editors to produce compelling marketing assets.
• Monitor performance metrics, generate weekly and monthly reports, and recommend data‑driven improvements.
• Conduct competitor research and market analysis to inform strategy.
• Implement SEO best practices, manage website content updates and landing pages.
• Track KPIs such as reach, engagement, leads, conversions, CPL, CTR and ROAS.

Required profile

• 1–2 years of hands‑on experience in digital marketing.
• Strong knowledge of Meta Ads; familiarity with Google Ads is a plus.
• Understanding of social media marketing, content strategy and lead generation.
• Basic proficiency with SEO, Google Analytics and Search Console.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Excellent communication and client coordination skills.

Required skills

• Meta Ads
• Google Ads
• SEO
• Google Analytics
• Google Search Console
• CRM tools
• Marketing automation platforms
• Email marketing
• Remarketing strategies