Digital Marketing Executive

About the role

We are looking for a result‑driven Digital Marketing Executive with 2 years of experience to plan, execute, and optimise online marketing campaigns. The role involves SEO, paid advertising, social media marketing and analytics to drive traffic, leads and brand awareness.

Key responsibilities

• Plan and execute digital marketing campaigns across Google, social media and display networks, monitoring performance and optimising for ROI.
• Perform keyword research and on‑page/off‑page SEO to improve website ranking and organic traffic.
• Manage company social media profiles, create engaging content and run paid social campaigns.
• Manage Google Ads and Meta Ads campaigns, monitor budgets, bids and conversion tracking, and optimise ads for lead generation.
• Coordinate blog posts, email campaigns and promotional content, ensuring alignment with SEO and branding strategies.
• Track KPIs using Google Analytics, Search Console and other tools, generating monthly performance reports and recommending data‑driven improvements.

Required profile

• 2 years of experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC and social media marketing.
• Experience with Google Ads, Meta Ads Manager and analytics tools.
• Familiarity with keyword‑research tools such as SEMrush, Ahrefs or Ubersuggest.
• Basic understanding of HTML, WordPress or other CMS platforms.
• Strong analytical and communication skills.

Required skills

• SEO
• SEM
• PPC
• Google Ads
• Meta Ads Manager
• Google Analytics
• Search Console
• SEMrush
• Ahrefs
• Ubersuggest
• HTML
• WordPress
• CMS platforms
• Mailchimp
• HubSpot
• Zoho Campaigns